As we are aware that for small brands or start ups it might be difficult to advertise all the time, due to limitation in budgets. Hence it is always advisable to rank on the Search Engine Result Page like Google, Yahoo, Bing. It is also applicable to big brands whose advertising spend is good but to rank organically also matters. One of the key success to rank is to have good website traffic organically.
Let us discuss the best ways through which you can boost website traffic without paid Ads.
1. Creative an effective content
There is an old saying of the past several years i.e. the content is king. Your content is what defines your website and get traffic on your sites . The quality of content writing is what represents your website. The uniqueness of your articles and blog posts is what separates you from all of the other sites out there on the internet. Your content should serve the purpose of educating and entertain your users
So what does content look like? The following points should be considered for your contents effectiveness:
- Length & Format
Earlier of the online world, all it took was a handful of 100-words articles to earn high rankings with the search engines. But today, entire trend is changed & it’s a completely different story.
it’s a good idea to vary the length and format of each piece you create according to the demand.
Always try to change up the type of content you produce from time to time like try news-driven blog posts, in-depth lists on industry-related topics and one-on-one interviews on PR sites.
- Convincing Headlines
A headline is one of the most important elements of your content which is attracting to the audience. Since 40 percent of Google News readers scan the headlines without clicking on the articles, you have to encourage them to click your story.
Here are tips to help you come up with a click valuable headline:
- Insert a number into the headline.
- Use question-based headlines for your content. Many websites have built reputations using this method, so it will give good benefit.
- Case study headlines have proven quite effective, especially for specialized services which is successfully urge to audience.
- Take advantage of various headline tools to generate click friendly headlines and drive traffic towards your content
2. Include Evergreen, Trending, Updates, News Content
Evergreen content remains relevant for a long period of time like How to Use Twitter whereas News content relates to something that recently happened in the world of Technology, science, business and so on. Evergreen content is important for driving long-term results, but news-related pieces are great for generating a quick traffic & engage the audience for a short of span.
The key point of evergreen content is that if it is produced correctly in an understandable and entertaining way then it creates long-term viewership. Your viewers will again and again visit your site to read the content. In this way you can retain your existing audiences and maintain the website traffic. It is also very important that you keep your call-to-actions relevant and generate new evergreen, fresh and updated articles on a regular basis.
3. Lists & Infographics
This types of content styles work very well as by having proper list the main points of the content can be highlighted and user can easily understand what all topics are covered in the content. Paragraphs looks boring and user might loose interest in reading your content. Also users don’t read word by word, hence having list is always helpful.
As it is said that picture speaks a worth thousand words, to make your content more appealing you should always use good and relevant infographics.
4 Guest-blogging & Outsourcing
Guest-blogging also known as guest posting is still a popular and effective method for building traffic on your website. It refers to the term where you invite other experts to write on other websites. You can invite the guest blogger write for similar blogs within their industry in order to: Attract traffic back to their website. Boost their domain authority using external links to high-authority domains.
Whether you are personally guest-blogger or you are inviting others to guest-blog on your website, it will lead to links and attract new readers to your website. While you are selecting guest posting opportunities, you have to be careful to publish high-quality, insightful content as well as to only share your content on sites that maintain equally high standards.
Following rules to keep in mind for guest-blog posting:
- Link to the post from your blog to help it gain visibility.
- Promote and share it on your social media profiles.
- Greet the publisher for giving an opportunity you to post as guest.
- Respond to comments who have commented.
5. Experts Interview
Recording an interview can add more value to your content and give your website more credibility Also, when you publish the interview on your blog, it will likely prompt the source to share it around on other sites like social media and expanding the reach of your writing even further.
6. Get a Responsive Website
Responsive means websites while loading automatically adjusting to the size of the device without truncating any elements. Today, Internet users are surfing the web with their laptops, smart-phones, tablets, iPads so that your website must be responsive to these all types of mobile browsers & open easily. If your website is mobile-friendly, then as per search engine norms you will be eligible to rank, visitors will also open your website and see if it is not responsive they will leave your site leading to more bounce rate which indirectly is a negative factor for ranking the website and may never come back to visit your site. They might find your competitor who has better website.
7. Website loading Speed
Every website should consider when it comes to attracting and retaining visitors. Users don’t have enough time to wait for websites to load. Here is what the stat says:
- 0.1 Second: If the website responds instantly, users don’t feel in control anymore and believes they are being manipulated.
- 1 Second: Experts saying that 1 second is the right amount of time for loading a webpage. Users will notice the minor delay, but maintain their guide of thought and then continue browsing.
- 10 Seconds: At this point, users will clearly notice the delay, feel they are not in control and will exit the website.
8. A Perfect Design and Professional Website
You are very well aware that website design and layout is very important. What this really means is that visitors have to understand what your website is all about. The other things need to consider that auto play videos, pop-up advertisements, irrelevant ad copy should be elements to avoid in most cases which makes your websites looks Spammy. if you desire to keep your visitors give satisfaction and sense of trust towards your brands. So make your websites like visitor can willingly spend enough on it.
Website design should take into account facts:
- Photos should be of real people.
- Photos should contain product details & features.
- High resolution photos are beneficial.
9. Social Media Campaign
The fact is social media has become an essential part of marketing , create & run social media campaign on Facebook, Twitter, Pinterest, Instagram in order to get good amount of traffic on your sites . Every small or big business website and blog needs to be other there, Liking, sharing and interacting on the major social media outlets that are appropriate for their audiences. Without a detailed social media and general marketing plan that incorporates the following strategies, there’s no way your site is going to get noticed online.
10. Posting on LinkedIn
LinkedIn as just a social network used to find work, connect with other business professionals and show off your credentials. But if you are start to posting content LinkedIn on a weekly basis can seriously improve your website traffic. It also allows you to connect with other professionals in your field & may be get chance to generate good business.
11. Email Marketing
Email marketing is supporting your websites in order to gain new customers and followers have put more of their attention on content marketing and social media marketing at the expense of this traditional form of internet marketing. Though, it is highly an effective tool for B2B business.
12. Participate in Community and various groups in your niche
To show off your ability in your field, make it a point to participate in active comments sections in your field which will present that you are engaging & interest in that field whether through newspaper websites or blogs or social media chats. It would be better to provide a thought-provoking response to the written article or share your contradictory view on the subject at hand.
13. Engage with Your Audience
Maintaining a website, producing content, and managing all the other daily activities, it is definitely get in the way of engaging audience. Engaging with your audience should be take as much of a business plan as writing articles and performing data infographics & analytics.
14. Host multiple Contests
Hosting a multiple contest can certainly improve traffic, generate new leads, audience engagement and create brand awareness about your products & services. In current trend, there are many contests are hosting on social media platform like Facebook, Twitter, Instagram.
Following mentioned are core contests that all websites should be running at regular interval in order to connect networking as well as audience engagement:
- Writing contests
- Video contests
- Photo contests
- Challenge contests
- Naming contests
- Review contests
15. Conduct Monthly Webinar
You will have to actively promote your event on social media and on your website to attract attendees. It’s also a good idea to post a follow-up video, as well as the webinar itself, just if in case the audience missed it.
Following core steps to get started with regular webinars:
- Select a subject and choose an optimized headline to assist your site gain footing in the search rankings.
- Design a landing page specifically created for your webinar.
- Review your webinar interaction, record it and present your content.
- Record a one-minute video showing viewers that what things they going to covered from the webinar.
The Content and SEO goes hand in hand when it comes to organic traffic.
Do you want to learn the winning strategies for driving website traffic without Paid Ads, through Content Marketing and SEO. Enroll Now