As we are all aware now a days that whether we are just a start up, big brand name or having just a small existence of brand online it is must that your presence on digital marketing channels should give good Return on Investment (ROI). We need to also outbeat our competitors and most importantly we would like to get results in quick time that you are investing in your marketing efforts. To win in this cat race it is very important that you prioritize the digital marketing channels to boost your business sales and get ROI in less time.
- Lets understand how each of these 3 digital marketing channels which can help brands to boost sales
1. Pay Per Click Marketing
- Pay Per Click marketing is also known as PPC marketing which refers to the paid advertising. Where you pay to the network to show your advertisement on them. Major players which can help with your ppc marketing efforts are Google Ads , YouTube and Facebook Marketing.
Let us understand how these 3 networks can help you:
There are over 3 million searches happening on Google search and Google can help you to connect with the prospects who are searching for products or services which you are providing. With Google you can reach millions of target audience who are interested. As millions of people are present or active on this network chances of your brand to become popular becomes high. Also once you advertise it is guaranteed that your ads will be shown and that to only the relevant audience. In recent years YouTube has also gain huge popularity, it is the associated partner of Google and to show ads you have to use Google tools. You can get good audience reach if you want to make your brand popular. But conversions might be less compare to Google network.
After Google next big player is Facebook. Facebook also has millions of an audience base where you can improve your brand presence and increase sales. Like Google it will also guaranteed that your ads are shown to audience likely to converted with relevant audience targeting. The only advantage with Facebook paid advertising is that it has more robust targeting as compare to Google network, e.g. using Facebook Ads I can do in-depth targeting e.g. If my brand is about providing gifting articles than on Facebook I can target people whose anniversary or birthday is coming in next 15 days, so people might be searching to gift and whooo, my ad will pop up to those target audiences, while using Google I can do targeting on broad level like people interested in purchasing gift articles. Moreover advertising on Facebook is affordable compare to Google, but when we talk about the reliability no one can beat the Google network.
So now when you ask which network to choose for advertising Google, YouTube or Facebook, good suggestion is do a research about your presence of your audience, where you pitch them with the sales message most relevant audience according to the type of brand you have.
While promoting on PPC channels every brand should remember these 2 golden rules:
a. Do not Mislead your audience:
Do not mislead the users with claims or representations that are likely to create a false impression in consumers as to the price, value or quality of goods or services on offer. Whenever you advertise Do not mislead, provide accurate details, and only disclose the offers that you are actually giving. Your customers will love your brand for your honesty and will remain loyal
b. Create an appealing impact to your customers viewing your ads
Create an appealing ad copy, it can be considered as a sales copy where you as a brand has to prove your best and convince your audience to avail services and purchase products from your brand. Try to provide how your audience will be benefited and try to include your best-selling points. Highlight what makes you unique compare to your competitors.
The main advantages that brands can get with adopting PPC channels are:
- Quick brand presence and awareness.
- Mass audiences can know about the promotional offers and product offerings
- Instant brand visibility
- Good audience reach
2. Social Media Marketing
- When it comes to digital marketing, undoubtedly Social Media is a biggest player from all of them, may in terms of community building, continuous presence of your audience being active.
With social media you have a great opportunity to connect your customers with your brand, whether it is about any updates, informative blogs, post about offers or video behind the scene there is so much varied content to share. You can also get connected with the like-minded professionals by creating different groups and can amplify the reach. Leveraging social media channels is definitely worth.
While promoting on social media every brand should remember these 2 golden rules:
- Focus on rapport with your prospects rather than sales
You should always provide more of valuable and interesting post to engage your customers rather than just promoting your business all the time. You should always focus on 80:20 ratio. I.e. 80% of your post should be informational blogs, educational videos, industry updates and 20% should be offers, discounts, sales post. Your prospect would rather prefer to visit website to get converted. Interact with your prospects enthusiastically. Know when your prospects are active and schedule the posts accordingly, be consistent and understand that what kind of your post interest your audience. Write for your audience and not for yourself
- Choose the right Social Media Platforms Mix
Being so many options available with social media channels It is very important that you select the right mix of social media channels according to the type of brand you are, for e.g. if you are into e-commerce industry than best suitable social media channels can be Instagram, Facebook, YouTube and WhatsApp rather than LinkedIn.
Some social media channels are meant to be for B2B business, some for B2C and some can have mix of both, so this does not directly means that if you are into B2C business you cannot have presence on social media channel which is meant mostly for B2B, if you can optimize your content well then why not.
The main advantages that brand can get with social media are:
- Increase Brand Awareness
- Improve Brand Loyalty
- Build Brand Equity
- Humanize Your Brand
- Stay Top of Mind With Your Customers
- Establish Your Brand as an Authority & Thought Leader
- Reputation Management
- Boost Customer Engagement
- Open Communication
- Improve Sales
- Make Content Go Viral
3. Email Marketing
- Email Marketing is one of the oldest form of marketing. We can say that even before the evolution of digital marketing, email marketing concept was into existence. It is term to be more personalized or direct form of marketing as you are directly interacting your audience through emails. Email marketing refers to directly sending a commercialized message to a group of people. Every email sent to a potential or current customer could be considered email marketing.
Unlike one-to-one messages, email marketing entails sending one message to many people—dozens, hundreds, or even thousands of people.
Email Marketing is a form of Direct Marketing. The different types of e-mails that brand can send are:
Welcome emails – Whenever someone signups to your newsletter.
Promotional emails – Whenever brand is offering some discounts or offers, Transnational emails – Whenever audience purchase or have transactions on the website brands share updates.
Retention/follow-up emails – Whenever audience shows interest but do not get converted, you can send a convincing message to consider your product or service to purchase
While promoting on Email Marketing channel every brand should remember these 2 golden rules:
a. Have good subject line:
A subject line is the deciding factor whether your email will be opened or not. Give the reason to audience to click and read the message, try to include offer value, incite urgency, or both in your subject lines in order to increase clicks. Tempt users to click and open your message. Include personalization, e.g. address your email subject line with the persons name, it makes your audience feel special and thinking that the message is crafted especially for them
b. Keep it short and simple:
No one has time to read your entire message, keep your message short and crisp, make it easier for the user to understand about what you are trying to convey. Have a good and decent design connecting with your brand, e.g. if your brand represents yellow and black color include images and messages with same color combination so that audience can easily connect with your brand. A simpler to read and scan for users to understand about what you are trying to convey.
The main advantages brand can get with email marketing campaigns are:
- Build stronger relationship with your customer
- Acquire new customers
- Build Brand awareness
- Increase Sales
- Support other marketing initiative
You really need to know the good strategies and how you can configure on digital marketing channels as if any mistake there will be huge loss in terms of marketing budget, efforts, in some cases it might also hamper your brand reputation.
If you are excited to learn the art and science behind this for your brand successful journey on digital marketing channels then enroll for IIDME’s digital marketing course which are designed to understand how to practically implement these strategies in real scenario for the brands.
Whether you do digital marketing yourself or tie up with any agency this knowledge will definitely help you to build the right strategy to build your brand online presence and boost sales