15 Ways To Boost Website Traffic Without Paid Ads

As we are aware that for small brands or start ups it might be difficult to advertise all the time, due to limitation in budgets. Hence it is always advisable to rank on the Search Engine Result Page like Google, Yahoo, Bing. It is also applicable to big brands whose advertising spend is good but to rank organically also matters. One of the key success to rank is to have good website traffic organically.

Let us discuss the best ways through which you can boost website traffic without paid Ads.

1. Creative an effective content
There is an old saying of the past several years i.e. the content is king. Your content is what defines your website and get traffic on your sites . The quality of content writing is what represents your website. The uniqueness of your articles and blog posts is what separates you from all of the other sites out there on the internet. Your content should serve the purpose of educating and entertain your users

So what does content look like? The following points should be considered for your contents effectiveness:

  • Length & Format

Earlier of the online world, all it took was a handful of 100-words articles to earn high rankings with the search engines. But today, entire trend is changed & it’s a completely different story.

it’s a good idea to vary the length and format of each piece you create according to the demand.

Always  try to change up the type of content you produce from time to time like try news-driven blog posts, in-depth lists on industry-related topics and one-on-one interviews on PR sites.

  • Convincing Headlines

A headline is one of the most important elements of your content which is attracting to the audience. Since 40 percent of Google News readers scan the headlines without clicking on the articles, you have to encourage them to click your story.

Here are tips to help you come up with a click valuable headline:

  • Insert a number into the headline.
  • Use question-based headlines for your content. Many websites have built reputations using this method, so it will give good benefit.
  • Case study headlines have proven quite effective, especially for specialized services which is successfully urge to audience.
  • Take advantage of various headline tools to generate click friendly headlines and drive traffic towards your content

2. Include Evergreen, Trending, Updates, News Content

Evergreen content remains relevant for a long period of time like How to Use Twitter whereas News content relates to something that recently happened in the world of Technology, science, business and so on. Evergreen content is important for driving long-term results, but news-related pieces are great for generating a quick traffic & engage the audience for a short of span.

The key point  of evergreen content  is that if it is produced correctly in an understandable and entertaining way then it creates long-term viewership. Your viewers will again and again visit your site to read the content. In this way you can retain your existing audiences and maintain the website traffic. It is also very important that you keep your call-to-actions relevant and generate new evergreen, fresh and updated articles on a regular basis.

3. Lists & Infographics

This types of content styles work very well as by having proper list the main points of the content can be highlighted and user can easily understand what all topics are covered in the content. Paragraphs looks boring and user might loose interest in reading your content. Also users don’t read word by word, hence having list is always helpful.
As it is said that picture speaks a worth thousand words, to make your content more appealing you should always use good and relevant infographics.

4 Guest-blogging & Outsourcing

Guest-blogging also known as guest posting is still a popular and effective method for building traffic on your website. It refers to the term where you invite other experts to write on other websites. You can invite the guest blogger write for similar blogs within their industry in order to: Attract traffic back to their website. Boost their domain authority using external links to high-authority domains.

Whether you are personally guest-blogger or you are inviting others to guest-blog on your website, it will lead to links and attract new readers to your website. While you are selecting guest posting opportunities, you have to be careful to publish high-quality, insightful content as well as to only share your content on sites that maintain equally high standards.

Following rules to keep in mind for guest-blog posting:

  • Link to the post from your blog to help it gain visibility.
  • Promote and share it on your social media profiles.
  • Greet the publisher for giving an opportunity you to post as guest.
  • Respond to comments who have commented.

5. Experts Interview

Recording an interview can add more value to your content and give your website more credibility Also, when you publish the interview on your blog, it will likely prompt the source to share it around on other sites like social media and expanding the reach of your writing even further.

6. Get a Responsive Website

Responsive means websites while loading automatically adjusting to the size of the device without truncating any elements. Today, Internet users are surfing the web with their laptops, smart-phones, tablets, iPads so that your website must be responsive to these all types of mobile browsers & open easily. If your website is mobile-friendly, then as per search engine norms you will be eligible to rank, visitors will also open your website and see if it is not responsive they will leave your site leading to more bounce rate which indirectly is a negative factor for ranking the website and may never come back to visit your site. They might find your competitor who has better website.

7. Website loading Speed

Every website should consider when it comes to attracting and retaining visitors. Users don’t have enough time to wait for websites to load. Here is what the stat says:

  • 0.1 Second:  If the website responds instantly, users don’t feel in control anymore and believes they are being manipulated.
  • 1 Second: Experts saying that 1 second is the right amount of time for loading a webpage. Users will notice the minor delay, but maintain their guide of thought and then continue browsing.
  • 10 Seconds: At this point, users will clearly notice the delay, feel they are not in control and will exit the website.

8. A Perfect Design and Professional Website

You are very well aware that website design and layout is very important. What this really means is that visitors have to understand what your website is all about. The other things need to consider that auto play videos, pop-up advertisements, irrelevant ad copy should be elements to avoid in most cases which makes your websites looks Spammy. if you desire to keep your visitors give satisfaction and sense of trust towards your brands. So make your websites like visitor can willingly spend enough on it.

Website design should take into account facts:

  • Photos should be of real people.
  • Photos should contain product details & features.
  • High resolution photos are beneficial.

9. Social Media Campaign

The fact is social media has become an essential part of marketing , create & run social media campaign on Facebook, Twitter, Pinterest, Instagram in order to get good amount of traffic on your sites . Every small or big business website and blog needs to be other there, Liking, sharing and interacting on the major social media outlets that are appropriate for their audiences. Without a detailed social media and general marketing plan that incorporates the following strategies, there’s no way your site is going to get noticed online.

10. Posting on LinkedIn

LinkedIn as just a social network used to find work, connect with other business professionals and show off your credentials. But if you are start to posting content LinkedIn on a weekly basis can seriously improve your website traffic. It also allows you to connect with other professionals in your field & may be get chance to generate good business.

11. Email Marketing

Email marketing is supporting your websites in order to gain new customers and followers have put more of their attention on content marketing and social media marketing at the expense of this traditional form of internet marketing. Though, it is highly an effective tool for B2B business.

12. Participate in Community and various groups in your niche

To show off your ability in your field, make it a point to participate in active comments sections in your field which will present that you are engaging & interest in that field whether through newspaper websites or blogs or social media chats. It would be better to provide a thought-provoking response to the written article or share your contradictory view on the subject at hand.

13. Engage with Your Audience

Maintaining a website, producing content, and managing all the other daily activities, it is definitely get in the way of engaging audience.   Engaging with your audience should be take as much of a business plan as writing articles and performing data infographics & analytics.

14. Host multiple Contests

Hosting a multiple contest can certainly improve traffic, generate new leads, audience engagement and create brand awareness about your products & services. In current trend, there are many contests are hosting on social media platform like Facebook, Twitter, Instagram.

Following mentioned are core contests that all websites should be running at regular interval in order to connect networking as well as audience engagement:

  1. Writing contests
  2. Video contests
  3. Photo contests
  4. Challenge contests
  5. Naming contests
  6. Review contests

15. Conduct Monthly Webinar

You will have to actively promote your event on social media and on your website to attract attendees. It’s also a good idea to post a follow-up video, as well as the webinar itself, just if in case the audience missed it.

Following core steps to get started with regular webinars:

  • Select a subject and choose an optimized headline to assist your site gain footing in the search rankings.
  • Design a landing page specifically created for your webinar.
  • Review your webinar interaction, record it and present your content.
  • Record a one-minute video showing viewers that what things they going to covered from the webinar.

The Content and SEO goes hand in hand when it comes to organic traffic.

Do you want to learn the winning strategies for driving website traffic without Paid Ads, through Content Marketing and SEO. Enroll Now

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3 Digital Mediums You Should Prioritize To Boost Sales In 2020

As we are all aware now a days that whether we are just a start up, big brand name or having just a small existence of brand online it is must that your presence on digital marketing channels should give good Return on Investment (ROI). We need to also outbeat our competitors and most importantly we would like to get results in quick time that you are investing in your marketing efforts. To win in this cat race it is very important that you prioritize the digital marketing channels to boost your business sales and get ROI in less time.

  • Lets understand how each of these 3 digital marketing channels which can help brands to boost sales

    1. Pay Per Click Marketing
PPC in Patna | PPC advertising in Patna | PPC company
  • Pay Per Click marketing is also known as PPC marketing which refers to the paid advertising. Where you pay to the network to show your advertisement on them. Major players which can help with your ppc marketing efforts are Google Ads , YouTube and Facebook Marketing.

    Let us understand how these 3 networks can help you:

    There are over 3 million searches happening on Google search and Google can help you to connect with the prospects who are searching for products or services which you are providing. With Google you can reach millions of target audience who are interested. As millions of people are present or active on this network chances of your brand to become popular becomes high. Also once you advertise it is guaranteed that your ads will be shown and that to only the relevant audience. In recent years YouTube has also gain huge popularity, it is the associated partner of Google and to show ads you have to use Google tools. You can get good audience reach if you want to make your brand popular. But conversions might be less compare to Google network.

    After Google next big player is Facebook. Facebook also has millions of an audience base where you can improve your brand presence and increase sales.  Like Google it will also guaranteed that your ads are shown to audience likely to converted with relevant audience targeting. The only advantage with Facebook paid advertising is that it has more robust targeting as compare to Google network, e.g. using Facebook Ads I can do in-depth targeting e.g. If my brand is about providing gifting articles than on Facebook I can target people whose anniversary or birthday is coming in next 15 days, so people might be searching to gift and whooo, my ad will pop up to those target audiences, while using Google I can do targeting on broad level like people interested in purchasing gift articles. Moreover advertising on Facebook is affordable compare to Google, but when we talk about the reliability no one can beat the Google network.

    So now when you ask which network to choose for advertising Google, YouTube or Facebook, good suggestion is do a research about your presence of your audience, where you pitch them with the sales message most relevant audience according to the type of brand you have.

    While promoting on PPC channels every brand should remember these 2 golden rules:

    a. Do not Mislead your audience:

    Do not mislead the users with claims or representations that are likely to create a false impression in consumers as to the price, value or quality of goods or services on offer. Whenever you advertise Do not mislead, provide accurate details, and only disclose the offers that you are actually giving. Your customers will love your brand for your honesty and will remain loyal

    b. Create an appealing impact to your customers viewing your ads

    Create an appealing ad copy, it can be considered as a sales copy where you as a brand has to prove your best and convince your audience to avail services and purchase products from your brand. Try to provide how your audience will be benefited and try to include your best-selling points. Highlight what makes you unique compare to your competitors.

    The main advantages that brands can get with adopting PPC channels are:
  • Quick brand presence and awareness.
  • Mass audiences can know about the promotional offers and product offerings
  • Instant brand visibility
  • Good audience reach

    2. Social Media Marketing
Benefits of Social Media Marketing - SEO AIM POINT
  • When it comes to digital marketing, undoubtedly Social Media is a biggest player from all of them, may in terms of community building, continuous presence of your audience being active.

    With social media you have a great opportunity to connect your customers with your brand, whether it is about any updates, informative blogs, post about offers or video behind the scene there is so much varied content to share. You can also get connected with the like-minded professionals by creating different groups and can amplify the reach. Leveraging social media channels is definitely worth.

    While promoting on social media every brand should remember these 2 golden rules:
  • Focus on rapport with your prospects rather than sales
    You should always provide more of valuable and interesting post to engage your customers rather than just promoting your business all the time. You should always focus on 80:20 ratio. I.e. 80% of your post should be informational blogs, educational videos, industry updates and 20% should be offers, discounts, sales post. Your prospect would rather prefer to visit website to get converted. Interact with your prospects enthusiastically. Know when your prospects are active and schedule the posts accordingly, be consistent and understand that what kind of your post interest your audience. Write for your audience and not for yourself
  • Choose the right Social Media Platforms Mix
    Being so many options available with social media channels It is very important that you select the right mix of social media channels according to the type of brand you are, for e.g. if you are into e-commerce industry than best suitable social media channels can be Instagram, Facebook, YouTube and WhatsApp rather than LinkedIn.

    Some social media channels are meant to be for B2B business, some for B2C and some can have mix of both, so this does not directly means that if you are into B2C business you cannot have presence on social media channel which is meant mostly for B2B, if you can optimize your content well then why not.

    The main advantages that brand can get with social media are:
  • Increase Brand Awareness
  • Improve Brand Loyalty
  • Build Brand Equity
  • Humanize Your Brand
  • Stay Top of Mind With Your Customers
  • Establish Your Brand as an Authority & Thought Leader
  • Reputation Management
  • Boost Customer Engagement
  • Open Communication
  • Improve Sales
  •  Make Content Go Viral

    3. Email Marketing
Email Marketing for Financial Advisors : Best Practices for 2019 ...
  • Email Marketing is one of the oldest form of marketing. We can say that even before the evolution of digital marketing, email marketing concept was into existence. It is term to be more personalized or direct form of marketing as you are directly interacting your audience through emails. Email marketing refers to directly sending a commercialized message to a group of people. Every email sent to a potential or current customer could be considered email marketing.

    Unlike one-to-one messages, email marketing entails sending one message to many people—dozens, hundreds, or even thousands of people.

    Email Marketing is a form of Direct Marketing. The different types of e-mails that brand can send are:

    Welcome emails – Whenever someone signups to your newsletter.
    Promotional emails – Whenever brand is offering some discounts or offers, Transnational emails – Whenever audience purchase or have transactions on the website brands share updates.
    Retention/follow-up emails – Whenever audience shows interest but do not get converted, you can send a convincing message to consider your product or service to purchase

    While promoting on Email Marketing channel every brand should remember these 2 golden rules:

    a. Have good subject line:

    A subject line is the deciding factor whether your email will be opened or not. Give the reason to audience to click and read the message, try to include offer value, incite urgency, or both in your subject lines in order to increase clicks. Tempt users to click and open your message. Include personalization, e.g. address your email subject line with the persons name, it makes your audience feel special and thinking that the message is crafted especially for them

    b. Keep it short and simple:

    No one has time to read your entire message, keep your message short and crisp, make it easier for the user to understand about what you are trying to convey. Have a good and decent design connecting with your brand, e.g. if your brand represents yellow and black color include images and messages with same color combination so that audience can easily connect with your brand. A simpler to read and scan for users to understand about what you are trying to convey.

    The main advantages brand can get with email marketing campaigns are:
  • Build stronger relationship with your customer
  • Acquire new customers
  • Build Brand awareness
  • Increase Sales
  • Support other marketing initiative

Conclusion :

You really need to know the good strategies and how you can configure on digital marketing channels as if any mistake there will be huge loss in terms of marketing budget, efforts, in some cases it might also hamper your brand reputation.
If you are excited to learn the art and science behind this for your brand successful journey on digital marketing channels then enroll for IIDME’s digital marketing course which are designed to understand how to practically implement these strategies in real scenario for the brands.

Whether you do digital marketing yourself or tie up with any agency this knowledge will definitely help you to build the right strategy to build your brand online presence and boost sales

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