Google Analytics

1 student

About this course

Google Analytics is the backbone of any digital marketer. The efforts of all your digital marketing are wasted if you don’t measure. Learn how you can leverage this tool and measure the performance of all your digital marketing channels. It is said that it is waste that you only view the performance of data, but you should also know to understand, interpret reports, and take necessary actions. The most important thing is to implement the strategies by knowing the strong points and weak points and succeed.

At the end of this course, you will able to plan digital marketing strategies for brands to succeed online with different digital marketing channels.

Who should take this course

  • Business owners who want to measure the performance of their digital marketing channels
  • Online Marketers
  • Digital Marketing strategist
  • Digital Marketing Students
  • Digital Marketing Professionals
  • Digital Marketing Managers

What course module includes

  • 8+ hours video tutorial
  • Stepwise guidance of configuring store on different channels
  • Lifetime access to this course
  • Regularly updated course contents
  • Get certification for completion of course
  • Learn from any device


What you will Learn?

✔ Know the power of Web Analytics
✔ Introduction to Google Analytics
✔ Starting with Google Analytics
✔ How Google Analytics works
✔ Understanding Google Analytics account structure
✔ Understanding Google Analytics insights
✔ How to set up an analytics account
✔ How to add analytics code in a website
✔ Creating your own customize Dashboards
✔ Creating your own customize Reports that matters
✔ Understanding bounce & bounce rate
✔ Difference between exit rate & bounce rate
✔ How to reduce bounce rate
✔ Understanding goals and conversions
✔ How to set up goals
✔ Understanding different types of goals
✔ How to set up funnels in goals
✔ Importance of funnels
✔ How to integrate Ads and Analytics account
✔ Benefits of integrating Ads & Analytics
✔ Measuring the performance of marketing campaigns via Google Analytics
✔ Understanding filters & segments
✔ How to set up filters & segments
✔ How to view customized reports
✔ Monitoring traffic sources
✔ Monitoring traffic behavior
✔ Taking corrective actions if required
✔ Remarketing with analytics
✔ Creating experiments and implementing

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