Google Ads

1 student

About this course

If you have a new business or you need to create the awareness for your new brands then it is must that you need to do paid promotions on search engines like Google, Yahoo, Bing, etc. Also if you are having any promotional offers or running certain campaigns for your business and you want to promote you can leverage Google Ads platform.
In this module, you will learn how to increase conversions, increase brand awareness and traffic

At the completion of this module, you will able to design different promotional strategies require to promote your brands, you will also be able to design the campaigns ensuring that you fully benefit from the budget you are spending on your Ads.

Who should take this course

  • Business owners who wants to promote their campaings and increase sales and conversions
  • Online Marketers
  • Affiliate marketers
  • Digital Marketing Students
  • Digital Marketing Professionals

What course module includes

  • 12+ hours video tutorial
  • Stepwise guidance of campaings through Google Ads
  • Lifetime access to this course
  • Regularly updated course contents
  • Get certification for completion of course
  • Learn from any device


What you will Learn?

✔ Google Ad Overview
✔ Understanding in organic search results
✔ Introduction to Google Ads & PPC advertising
✔ Setting up Google Ads account
✔ Understanding keywords
✔ Finding relevant keywords
✔ Adding keywords in ad-group
✔ Using the keyword planner tool
✔ Understanding types of keywords
✔ Board, Phrase, exact, synonym & negative
✔ Examples of types of keywords
✔ Pros and cons of diff. types of keywords
✔ Understanding Ads account structure
✔ Campaigns, Adgroups, Ads, Keywords, etc
✔ Types of Advertising campaigns- Search,
✔ Display, Shopping & video
✔ Difference between search & display campaign
✔ Understanding Ads Algorithm
✔ How do Ads rank ads
✔ Understanding Ads algorithm (ad rank) in detail with examples
✔ Understanding the quality score and its importance
✔ What is CTR?
✔ Why CTR is important?
✔ Creating Search Campaigns
✔ Types of Search Campaigns – Standard,
✔ All features, dynamic search & product listing
✔ Creating our 1st search campaign
✔ Doing campaign level settings
✔ Understanding location targeting
✔ Different types of location targeting
✔ What is a bidding strategy?
✔ Understanding different types of bid strategy
✔ Manual
✔ Automatic
✔ Advanced level bid strategies
✔ Enhanced CPC
✔ What are flexible bidding strategies?
✔ Understanding flexible bidding strategy
✔ Pros & Cons of different bid strategies
✔ Understanding ad-extensions
✔ Types of ad-extensions
✔ Adding ad-extensions in our campaign
✔ Creating ad groups
✔ Finding relevant Adgroups options using tools
✔ Creating Adgroups using the tool
✔ Creating ads
✔ Understanding ad metrics
✔ Display & destination URL
✔ How to write a compelling ad copy
✔ Best & worst examples of ads
✔ Tracking Performance/Conversion
✔ What is conversion tracking?
✔ Why is it important
✔ How to set up conversion tracking
✔ Adding tracking code in your website
✔ Checking conversion stats
✔ Optimizing Search Campaigns
✔ How to optimize campaigns at the time of creation?
✔ Optimizing campaign via Adgroups
✔ Importance of CTR in optimization
✔ How to increase CTR
✔ Importance of quality score in optimization
✔ How to increase quality score
✔ Importance of negative keywords in optimization
✔ Evaluating campaign stats
✔ Optimizing with conversion report
✔ Optimizing with keywords
✔ Optimizing performing keywords
✔ Optimizing non-performing keywords
✔ How to decrease CPC
✔ Analyzing your competitor’s performance
✔ Creating Display Campaign
✔ Types of display campaigns
✔ All features, Mobile app
✔ Remarketing, Engagement
✔ Creating 1st display campaign
✔ The difference in search & display
✔ Campaign settings
✔ Doing campaign level settings
✔ Understanding CPM bid strategy
✔ Advance settings
✔ Ad-scheduling
✔ Understanding ads placement
✔ Finding relevant websites for ads placement
✔ Creating text ads
✔ Creating banner ads using tools
✔ Uploading banner ads
✔ Optimizing Display Campaign
✔ Remarketing
✔ What is remarketing?
✔ Setting up a remarketing campaign
✔ Creating Remarketing lists

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