About this course
Not only brands but social activist, celebrities, artists, politicians also have their presence on Social Media. It is the most powerful tool that we have in Digital Marketing. Mostly used for reputation and awareness. Learn the skills to engage your audience by creating awesome content
At the completion of this module, you will understand how to leverage different social media channels by making the brand popular on social media.
Who should take this course
- Business owners looking for an increase in sales and regular engagement with their audience
- Online Marketers
- Social Media Marketers
- Social Media Analysts
- Digital Marketing Students
- Digital Marketing Professionals
- Startups who wants to increase their brand awareness
What course module includes
- 8+ hours video tutorial
- Stepwise guidance of configuring social media on different channels
- Lifetime access to this course
- Regularly updated course contents
- Get certification for completion of course
- Learn from any device
What you will Learn?
✔ What is Social Media?
✔ How one social media marketing is different than another
✔ Facebook marketing
✔ Understanding Facebook marketing
✔ Creating a Facebook page
✔ Increasing fans/followers/engagement
✔ Facebook advertising
✔ Types of Facebook advertising
✔ Best practices for Facebook advertising
✔ Understanding Facebook best practices
✔ Creating a Facebook advertising campaign
✔ Targeting in Ad campaign
✔ Payment module- CPC vs CPM vs CPA
✔ Setting up conversion tracking
✔ Creating remarketing campaigns
✔ Linkedin Marketing
✔ What is LinkedIn?
✔ Understanding LinkedIn
✔ Company profile vs Individual profiles
✔ Understanding Linkedin groups
✔ How to do marketing on LinkedIn groups
✔ Linkedin advertising & it’s best practices
✔ Increasing ROI from LinkedIn ads for Company pages
✔ Twitter Marketing
✔ Understanding Twitter
✔ Tools to listen & measure Influence on Twitter: TweetDeck, Klout, brand watch
✔ How to do marketing on Twitter
✔ Advertising on Twitter
✔ Creating campaigns
✔ Types of ads
✔ Tools for Twitter Marketing
✔ Twitter Advertising
✔ Setting up conversions and remarketing
✔ Whatsapp marketing
✔ How to create WhatsApp business account
✔ How brands can integrate WhatsApp business and increase their reach
✔ Preparing Social Media calendar and designing social media strategy
✔ Brand reputation management (ORM)
✔ Viral marketing concept
✔ Social media tools for analytics, optimization, competitive research and ORM
