About this course
Not only brands but social activist, celebrities, artists, politicians also have their presence on Social Media. It is the most powerful tool that we have in Digital Marketing. Mostly used for reputation and awareness. Learn the skills to engage your audience by creating awesome content
At the completion of this module, you will understand how to leverage different social media channels by making the brand popular on social media.
Who should take this course
- Business owners looking for an increase in sales and regular engagement with their audience
- Online Marketers
- Social Media Marketers
- Social Media Analysts
- Digital Marketing Students
- Digital Marketing Professionals
- Startups who wants to increase their brand awareness
What course module includes
- 8+ hours video tutorial
- Stepwise guidance of configuring social media on different channels
- Lifetime access to this course
- Regularly updated course contents
- Get certification for completion of course
- Learn from any device
What you will Learn?
âś” What is Social Media?
âś” How one social media marketing is different than another
âś” Facebook marketing
âś” Understanding Facebook marketing
âś” Creating a Facebook page
âś” Increasing fans/followers/engagement
âś” Facebook advertising
âś” Types of Facebook advertising
âś” Best practices for Facebook advertising
âś” Understanding Facebook best practices
âś” Creating a Facebook advertising campaign
âś” Targeting in Ad campaign
âś” Payment module- CPC vs CPM vs CPA
âś” Setting up conversion tracking
âś” Creating remarketing campaigns
âś” Linkedin Marketing
âś” What is LinkedIn?
âś” Understanding LinkedIn
âś” Company profile vs Individual profiles
âś” Understanding Linkedin groups
âś” How to do marketing on LinkedIn groups
✔ Linkedin advertising & it’s best practices
âś” Increasing ROI from LinkedIn ads for Company pages
âś” Twitter Marketing
âś” Understanding Twitter
âś” Tools to listen & measure Influence on Twitter: TweetDeck, Klout, brand watch
âś” How to do marketing on Twitter
âś” Advertising on Twitter
âś” Creating campaigns
âś” Types of ads
âś” Tools for Twitter Marketing
âś” Twitter Advertising
âś” Setting up conversions and remarketing
âś” Whatsapp marketing
âś” How to create WhatsApp business account
âś” How brands can integrate WhatsApp business and increase their reach
âś” Preparing Social Media calendar and designing social media strategy
âś” Brand reputation management (ORM)
âś” Viral marketing concept
âś” Social media tools for analytics, optimization, competitive research and ORM