LMS Settings
Content & Inbound Marketing
Learn to create a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Understand the importance of content marketing
Appreciate the effect of content marketing in other areas of digital marketing
Create audience persona
Map the buyer journey
Identify the role of different types of content
Integrate important elements of good content
Map contents to buyer journey
Amplify contents by going beyond publishing
Plan for content marketing
Assignment Promises
✔ Create a Content Marketing plan
✔ Identify the personas of your audience and accordingly creating the content
✔ Creating engaging content and distributing to different content marketing channels
✔ Measuring the performance of your content
Be the first to add a review.
Please, login to leave a review
Content & Inbound Marketing