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Content & Inbound Marketing

Learn to create a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Understand the importance of content marketing

Appreciate the effect of content marketing in other areas of digital marketing

Create audience persona

Map the buyer journey

Identify the role of different types of content

Integrate important elements of good content

Map contents to buyer journey

Amplify contents by going beyond publishing

Plan for content marketing

Assignment Promises

Create a Content Marketing plan

Identify the personas of your audience and accordingly creating the content

Creating engaging content and distributing to different content marketing channels

Measuring the performance of your content

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Content & Inbound Marketing