Email Marketing
ABOUT THE COURSE
Email Marketing is the most old form of marketing, even before the era of digital marketing people used to do email marketing. Learn the techniques of how to promote business through email marketing and reach the right target audience.
LEARNING OUTCOMES
At the end of the email marketing module, you will able to earn the art of how to convince people to open your emails and you make people aware of your brand, increase sales.
TOPICS COVERED
✔ What is Email marketing
✔ Types of emails used in marketing
✔ Creating a permission-based audience list
✔ How to write successful emails
✔ Advantages of email marketing
✔ Mailchimp tool for email marketing
✔ Database creation for email marketing
✔ Creation of email marketing plan
✔ Designing emails
✔ How to avoid spams with email
✔ Creating and designing campaigns
✔ Email Marketing Automation
✔ Email Marketing Segmentation
✔ Drip marketing schedule
✔ Email marketing analytics
TOOLS YOU WILL LEARN
✔ MAILCHIMP
Module Assignment
You will go through the following comprehensive hands-on practical assignments to have an in-depth understanding of the module
✔ Configuring Mailchimp account
✔ Setting up permission-based email marketing audience
✔ Strategizing your e-mail marketing plan
✔ Designing e-mails and running successful email marketing campaigns
✔ Email Marketing Automation
✔ Email Marketing Segmentation
✔ Drip marketing
✔ Measuring the performance, know which metrics matter, and how to optimize to get best results
