Media Planning and Buying

ABOUT THE COURSE

Media planning is the process that refers “to buying any Ad space on a web page, through either bidding for the space or buying it directly”.

LEARNING OUTCOMES

Learn how to amplify and reach a broader audience with detailed and most advancing targeting. A step ahead to Social Media and Google Ads.

TOPICS COVERED

✔ Introduction to Media buying and programatic
✔ Factors Supporting Programatic Buying
✔ Characteristic of Programatic Buying
✔ Behind the scenes of programatic Buying – How it works
✔ Players in programatic buying
✔ Introduction to Google Publisher Account
✔ Amplifying your reach through Media Buying

TOOLS YOU WILL LEARN

✔ Google Ads exchange – publisher
✔ Outbrain
✔ Taboola