Search Engine Optimization
ABOUT THE COURSE
it is a need of the hour to be visible on the first page of Google for the brands so that people are easily able to know about your brand.
LEARNING OUTCOMES
Learn how to beat the competitor’s presence and protocols by which ethically you can increase your website visibility.
TOPICS COVERED
✔ Introduction to Search Engines and how it works
✔ Major Functions of Search Engines
✔ Introduction to SEO
✔ Google Operators
✔ Keywords Research and Analysis
✔ Keyword Research Process
✔ Understanding Keyword Mix and optimization
✔ Content Optimization and Planning
✔ SEO Audit
✔ On Page SEO
✔ Off page SEO
✔ Meta Tags Creation
✔ Using Webmaster Tools
✔ Backlink strategies for Business
✔ Link Building Basics and tactics
✔ Local SEO
✔ Understanding Algorithms
✔ How to create SEO strategy for Business
TOOLS YOU WILL LEARN
✔ SEM Rush
✔ Moz
✔ Google Keyword Planner
✔ Google Trend
✔ Woorank
✔ SEOptimer
✔ Screaming Frog
✔ Sitemap generator
✔ SEO Quake
✔ Google Webmaster
✔ Small SEO Tools
✔ Google My business
Assignment Promises
✔ Research the right keywords to get your website ranked better on Google.
✔ Analyse your website pages and implement on-page SEO techniques.
✔ Identify your competitors and analyze their websites to build a competitive advantage.
✔ Learn local SEO and Mobile SEO to target users specifically.
✔ Identify the keywords and strategies implemented by your competitors.
