LMS Settings
Social Media Marketing
ABOUT THE COURSE
Social Media is the most powerful tool that we use for Digital Marketing and has become compulsory for all the brands to have their presence on social media channels.
LEARNING OUTCOMES
Learn the skills to engage your audience by creating awesome content, increase brand awareness, reach and how to leverage different social media channels by making the brand popular on social media.
TOPICS COVERED
✔ Introduction to Social Media Marketing and its Evolution
✔ Creating Business optimized Facebook page
✔ Creating Facebook advertising campaign with b
✔ Introduction to LinkedIn Marketing
✔ Creating optimized Company profile on LinkedIn
✔ LinkedIn advertising & it’s best practices
✔ Twitter Marketing for brands
✔ Advertising on Twitter
✔ Introduction to WhatsApp marketing
✔ Creating and optimizing whatsApp business account
✔ How brands can integrate whatsApp business and increase their reach
✔ Introduction to YouTube Marketing
✔ Creating Brand channels on YoutTube
✔ Preparing Social Media calendar
✔ Designing social media strategy
✔ Tips to increase followers and engagement on social media channels
TOOLS YOU WILL LEARN
✔ Buffer
✔ Hootsuite
✔ Social mention
✔ Tweet Deck
✔ Facebook Ads library
✔ Facebook Text overlay tool
✔ Facebook Audience Insights
✔ Hastagify
✔ Buzzsumo
Understanding Facebook marketing
Creating Facebook page
Increasing fans/follwers/engagement
Facebook advertising
Types of Facebook advertising
Best practices for Facebook advertising
Creating Facebook advertising campaign
Targeting in ad campaign
Payment module- CPC vs CPM vs CPA
Setting up conversion tracking
Creating remarketing campaigns
Linkedin Marketing
What is LinkedIn?
Understanding LinkedIn
Company profile vs Individual profiles
Understanding Linkedin groups
How to do marketing on LinkedIn groups
Linkedin advertising & it’s best practices
Increasing ROI from LinkedIn ads
Creating Company pages on LinkedIn
Advertising on LinkedIn
Twitter Marketing
Understanding Twitter
Tools to listen & measure Influence on Twitter: TweetDeck
Klout
brandwatch
How to do marketing on Twitter
Advertising on Twitter
Creating campaigns on Twitter
Types of ads on Twitter
Tools for Twitter Marketing
Setting up conversions and remarketing
Whatsapp marketing
How to create whatsapp business account
How brands can integrate whatsapp business and increase their reach
Preparing Social Media calendar and designing social media stratergy
Assignment Promises
✔ Learn to create a profitable Facebook page that converts the viewers into customers.
✔ Build your network of existing customers and potential customers while making yourself reliable in the eyes of the audience.
✔ Post impactful content on Social Media networks to target the audience and provoke them to make a purchase.
✔ Create and run effective ad campaigns to target the relevant audience who are interested in your offering.
✔ Build your fan base on Twitter to create a buzz about your business and products.
✔ Learn to strategize social media marketing and create a social media plan
These assignments will require running live Facebook Ad Campaigns by spending Rs 500.
