Search Engine Optimization

2 students

About this course

Your brand has so many competitors and now it is a need of the hour to be visible on the first page of Google if you are not on the first page, you will miss on more people knowing your brand, visiting your site, and getting sales and conversion. Learn the techniques to bring your website on the first page of google

At the completion of this module, you will able to know how to beat the competitors and protocols by which ethically you can increase your website visibility.

Who should take this course

  • Business owners understand the concept of how to increase the visibility of their brands on search engines (Google)
  • SEO Specialists
  • Online Marketers
  • SEO Analysts
  • Digital Marketing Students
  • Digital Marketing Professionals
  • Aspirants looking for an SEO career

What course module includes

  • 8+ hours video tutorial
  • Stepwise guidance of configuring On-page , off-page, Technical and Local SEO
  • Lifetime access to this course
  • Regularly updated course contents
  • Get certification for completion of course
  • Learn from any device


What you will Learn?

✔ Introduction to SEO?
✔ Introduction to SERP
✔ What are search engines?
✔ How search engines work – understanding crawling/indexing/ranking concepts
✔ Major functions of a search engine
✔ Google Operator: So that you can find anything on the web
✔ What are keywords?
✔ Different types of keywords
✔ Google keyword planner tool
✔ Keywords research process
✔ Understanding keywords mix
✔ Keywords optimization
✔ Content optimization & planning
✔ Understanding your audience for content planning
✔ What is the difference between keywords stuffing & keyword placement
✔ How to optimize exact keywords for your business
✔ On-page optimization
✔ Internal linking
✔ Meta tags creation
✔ Using google webmasters tool & website verification
✔ Sitemap creation & submission in website & webmasters
✔ How to write an optimized content
✔ How to write content for article, blog and press release
✔ Off-Page optimization
✔ What is Domain Authority?
✔ How to increase Domain Authority
✔ What are backlinks?
✔ Types of backlinks
✔ What is link building?
✔ Types of link building
✔ Do’s and Dont’s of link building
✔ Link building strategies for your business
✔ Local SEO
✔ Google places optimization
✔ Importance of domain and page authority
✔ Optimising your SEO Strategy
✔ Top tools for SEO
✔ Monitoring SEO process
✔ Preparing SEO reports
✔ How to create an SEO strategy for your business
✔ What are Algorithms and updates like Google Panda, Penguin Algorithm
✔ How to recover your site from Panda, Penguin

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