Top Benefits Of A Digital Marketing Career

Before diving deep into the benefits of learning digital marketing, let us understand the fundamentals of marketing and why it is so important

What is Marketing and why it is so important?
Different people have a different understanding of marketing, some believe it is a mode of communication while others think it is more as a conversation with brands, or just advertising. Through a variety of experiences, everyone has built their own picture of marketing.
The heart of any business success lies the way they market themselves. Marketing is a process by which products or services are introduced, and promoted to potential consumers. You may have the best products and services but without marketing, none of your potential consumers will know about it. Key activities involved in marketing are:

  1. Create your product or service offerings: It is the process of working with the marketing team and develop the offerings which value your consumers.
  2. Communicate offerings: It is the process of briefing your consumers about your offers.
  3. Deliver your offerings: It is the process of providing your offerings to the customers in a way that enhances its value.

    There are 2 types of marketing – Traditional Marketing and Digital Marketing. Let us understand the difference between these two:
Traditional Marketing Digital Marketing
Involves presence on Print Ads, Outdoor banner Ads, Ads on Newspaper, Television, and RadioInvolves presence on digital mediums like Websites, Social Media sites, Internet, Emails, Blogging sites
It lacks the ability to specific targeting of
prospects or potential consumers
It can specifically target people on demographics such and age, gender, location, and even life events
It is static in nature as people cannot interact 2 ways immediatelyIt is very dynamic in nature, you can have both ways, consumers can interact, respond and share instantly
Reach is local and restricted. Only bigger brands can afford the reach globallyIt has a broader audience reach. Anyone present anywhere in the globe can reach standard budgets
Advertising is costlier, you pay out to reach people who are not your prospects at allAdvertising is very cost-effective as you only pay when the audience actually views or interacts with your brand
It is very hard to analyze and measure the results of marketingResults are easily measurable in terms of views, demographics, clicks, visits, and sales
Running campaigns is not at all flexible and convenient as once you have run your campaigns if anything didn’t work well you cannot pause and improve. Once advertising on radio and television and message did not work well you cannot modify it. moreover, your budget is wasted Running campaigns is very flexible and convenient on digital marketing channels. You can instantly analyze of what went wrong and can pause the campaign anytime immediately, rework on it and again start running your campaigns instantly

Looking at the above benefits it is sure that more and more brands are shifting their approach towards digital marketing or online marketing.
Some more reasons why your brands should exist on digital marketing channels :

  • Your competitors are on digital marketing channels and creating awareness for their brands
  • You might be purchasing online, if not you must be researching for the products you want to purchase
  • You are active on social media as well, according to the survey people mostly spend 15 hours a day on social media channels
  • Must be viewing entertainment and news channels, where you also view brand ads

    Not only you – According to the survey in 2019 there were 5 million active users on the internet who consumes the information digitally, Hence brands understand this, want digital marketers to achieve brands success online and there is a huge demand for digital marketers professionals across the globe.

What exactly is Digital Marketing?
 “Digital marketing is an art and science of  promoting your brand online to your target  right audience with the goal of increasing sales and awareness of your brand”

Who can Learn Digital Marketing?
Digital marketing is not rocket science, it does not require coding or robotic skills, you just need to have a passion to learn.
People with varied digital marketing professionals can take up digital marketing courses

  • Entrepreneurs – If you are an entrepreneur you can learn to boost your own business online – not enough time to do digital marketing on your own, then also you will be benefited as you will hire a digital marketer for your brand, you can track if they are carrying out digital marketing in a right way or not for your brand, you can also design a digital marketing strategy for your brand and see if it getting executed in the right way
  • Home Maker / Part-time job seeker – If you are a homemaker and if you want to earn income from work from home you can easily grab freelancing opportunities
  • Graduates – If you are a graduate and looking to grow your career then digital marketing is a good choice for you
  • Working Professionals – If you are looking for a job change with a good payout, you can learn digital marketing skills and get well paid and vast opportunities

    Digital Marketing is an opportunity for allBelow are some benefits you get when you choose digital marketing as career options:

    1. Digital Marketing is a “FUTURE”
    Over 10 Lakh jobs are available. It is the highest Growing industry which is most in demand. Big and small – all brands need digital marketing as digitization is the need of the hour
    2. Digital Marketing is Affordable and delivers higher returns
    Pursuing a digital marketing course is immensely affordable than any other professional course. Also, you get good payouts. The starting salary is 3.5 Lacs per annum.
    3. You can start your own business or earn as Freelancer
     One of the important benefits of this flexible career is that you can start your own agency with a surprisingly low set up cost or you can be a freelancer. Literally SKY is the limit.
    4. Digital marketing makes you agile and versatile professional
    If you choose career path or specialization in digital marketing, you just need to upskill yourself, i.e. you build on existing skills in order to make a switch, which means there are plenty of choices and ongoing learning new ones, where different skills fit together. You get a chance to work in various types of brands, maybe it travel, finance, software, or anything. You always need to find out interesting ways to engage your audience. This is the most dynamic nature of a job where you never get bore
    5. Opportunity to be more experimental and creative
    Unlike other professions, you never end up doing monotonous jobs, always you have to keep upgrading with new skills and be with the latest trends and technology in this field, every day it is a new challenge to find out new innovative ideas, also as a marketer you have a freedom to design unique strategies and be creative to convey the message to your audiences
    6. Benefit from more career choices
    There is a wide range of digital marketing jobs available and you get a variety of career options. Depending on your interest and skills you can select the role whatever suits you the best.
    • Website Developer
    • Blog Writer
    • Content Writer
    • SEO Specialists/Manager
    • PPC Manager
    • Social Media Manager/Analysts
    • Affiliate Marketer
    • Youtuber
    • Ecommerce Specialist
    • Inbound Marketer
    • Email Marketer
    • Digital Marketer Analysts
    • Digital Marketer Strategist or Consultant

What are the key components that you learn with Digital Marketing Courses?

WordPress Website and Blog Creation
Web development broadly refers to the tasks associated with developing websites for hosting via intranet or internet.
You will learn how to create a business, E-commerce, portfolio website and blogs using WordPress

Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or services and gain traffic and increase brand awareness.
You will learn how you can succeed your brand with social media

SEO – Search Engine  Optimization
Search engine optimization or SEO, in short, is a  set of rules that can be followed by a website (or blog) owners to optimize their websites for search engines.
You will learn how to make your brand visible on the first page of Google by doing SEO

SEM is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad.
You will learn the tricks of optimizing the campaigns to run ads with spending less budget on Google Ads

Content marketing is the process of creating high-quality, valuable content to attract, inform,  and engage an audience, while also promoting your brand.
You will learn how to create and amplify your content on different channels

Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business’ area of expertise.
You will learn how the art of convincing audience to open your emails and increase conversion through email marketing

Learn how to make money online by having your own digital marketing channels.
You will learn how can you earn through YouTube, blogging, website, Mobile Apps through Adsense, and how to promote other people’s brands and earn online through Affiliate marketing.

It is waste to only do digital marketing and not measuring the performance of each channel in Digital Marketing. With Analytics you will learn how to analyze and succeed your marketing efforts.

Kick start your digital marketing career. Enroll now to one of the best digital marketing institute and shape your future

Still confused? about how will you benefited register for a free knowledge session and get your doubts clarified

How brands can help through digital medium to their consumers during coronavirus pandemic

There is no doubt of many people during lockdown have discovered with many DO YOURSELF (DIY) projects, it can be cooking, baking, taking care of their fitness, making your own sanitizer, beauty and whatnot. A query like how to make a homemade mask is also on the rise. Many of us now are finding ourselves doing things that would have been never anticipated, and that too in just months due to the coronavirus.

Search Interests for “how to query” have spiked drastically globally, in the past few months. While with the Coronavirus turbulence people are mostly nurturing new skills and hobbies, we should not forget that right now the reality is that a normal course of life and business is no more a regularity.

All organizations are touched by this pandemic. If we talk about search trends and consumer’s behavior towards the brand, it has also been shifted drastically, In these times we as marketers play a major role in the success of brands. Especially marketer concern is to now look that at how we can make our brands to be more helpful to their consumers.

In these difficult times, it is very important that your brands should still exist in the mind of your audience and find new opportunities whether your brand is less affected, worst affected, or not at all affected. So the question is how brands can engage?

Below are the 4 behaviors of how people are searching and how brands can help them:

1. Assembling critical information and content consumer require
This requires understanding what people are looking for and providing clear and specific information about when, how, where, and when to get the things they need.
For e.g., if you are into retail/grocery business or food supply and relevant to your brand People try to find grocery stores online who are doing home deliveries as they wish to restrict their visits to grocery stores, as nowadays they are more concern about their health and safety, and as a marketer you know people are showing more interest in searching for things like free home delivery, fresh delivery, quick delivery (Also google trends shows these queries are on the rise) with this opportunity you can provide the information like delivery time, how can they take your order on call, or if you have an app you can promote the same through social media in your area.

A classic e.g. is of Ninjacart brand – It is an India based fresh produce supply chain. It is a start-up and it is offering subsidized rates on the provisioned items like fruits and vegetables to old-age homes, orphanages, and lower economic areas in India.
If you are in a fitness business or beauty salon, you can help people with lots of tips and help with useful information.

If you are an industry that is worst affected like travel you can train travel agents or travel employees on the various products through webinars. Knowledge is never wasted, so what if for some time your business is at a halt, knowledge will always be useful once things normalize. Brands should try to utilize time with upskilling, once the things resume there can be better productivity.

Tips through which as a brand you help your consumer with critical information and content
a) Acknowledge them with the new reality – Now it is easy to get their orders delivered they no more need to visit the store.
b) Give people credible, detailed, and current scenario information about how you are operating at these time – Providing more hygiene is at your topmost priority, Delivery methods, detailed guidelines of how they can order and so on.
c) Regularly keep your consumers updated about the communications through the website, blogs, social media channels even you can update the information on Google maps/google my business.
d) During these times of emergency be flexible with your consumers regarding the cancellations, refunds and provide the best customer services – This can be a long-term impact for your brand, you the consumer will always remember you for good deeds in critical times.

2. Discovering new potentials consumers and nurturing relationships
In the current scenario we are physically apart but not virtually. Thanks to the so diverse options we have to connect through the virtual world. Related to your industry you can identify what people are discovering about and you can nurture the relationships. For instance, on YouTube, you can provide your consumers “with me videos” (According to Google trends which have risen in searches on YouTube). Where people are filming with doing ordinary tasks like cleaning, cooking, also keeping themselves fit through yoga or workouts. Many celebrities and film making production companies artists are already involved in this type of activity, especially in India.

Even Singers releasing their playback songs video and creating YouTube channels. Recently on 14th May 2020, Asha Bhosle Ji released her YouTube channel – “Asha Bhosle Official”. Many spiritual leaders like Sri Sri Ravi Shankar Ji are conducting free Meditations and there are millions of people who connect with them throughout the globe. You can also think of how your brand can nurture the relationship with your consumers.

Another classic e.g. is “Study with me” – again this is the popular search term which is most searched on YouTube, especially in countries like Singapore, Hongkong, and South Korea.
Educational institutes can provide good learning videos, for e.g. nowadays people understand digital marketing, and hence the demand to learn digital marketing courses is in demand. Digital marketing institutes can help the brand to really people understand about digital marketing and also provide some important webinars on the same to boost their interest and really discover the new potentials.

Tips through which you can connect with communities and connections
a) Look out for the innovative ways through which you can connect with your consumers locally and globally.
b) Deliberate whether your brand can help with a role play in either creating or enhancing shared experiences virtually.

3) Praising everyday heroes who are serving us
We know many news channels are informing us of how our heroes are working for us endangering their lives that too day and night. It can be healthcare staff like doctors, nurses, frontline cashiers, or delivery people who are serving us even when everything is locked down.

For instance, you can take e.g. of HDFC bank releasing the official video “Hum Haar Nahi Maanenge”. They dedicated this song to the superheroes which depict strength, togetherness, and hope. You can view the video on –
They got a good response with 20 million+ views in 10 days, India is standing strong and saying “Hum Haar Nahi Maanenge”

Similarly, Hongkong HSBSC bank which ran the display on buildings giving thanks to unsung heroes. You can watch on –

Tips through which you can praise the heroes
a) Look for people who are helping citizens in such critical times, find ways to support and celebrate them.
b) Show some gratitude and applaud, also consider some heroes who are in your locality or employees.

4. Taking care of others and yourself too.
As you know with this unpredicted situation people often experience boredom, anxiety, and uncertainty, help people to take care of their physiological needs too. You can provide various hobby tips like painting, music to conduct virtual games, quizzes, competitions which they can participate by collaborating them through webinar platforms, and watch parties. Show people that you care about their wellbeing.

Even if the situation normalizes it is difficult that people will immediately visit malls or movie theatres. You can conduct virtual events.

For e.g. the famous Viviana Mall in Mumbai is conducting various events like music nights, game nights

At another instance – Book my show conducting free events for entertainment and hobbies for an instance you can find Shamak Davar free different style of dance classes session on Instagram

HDFC bank also engaging their consumers with FIN-Gage campaigns where they are having many DIY short 3 min videos, competition, games, even they are giving away the prizes to the winners.

Tips for how brands can help the consumer to enrich their lives
a). With advanced technologies, you can have virtual collaboration all around the world.

Conclusion – We shall overcome, but still normal will not be as normal as previously it used to be, we have to find an alternative and life should move on. Connecting through Digital medium is the best way

How Google Gallery Ads can be useful for your business

Google Gallery ads are interactive ads that contain a standard text headline and a display URL, it will also show swipeable image carousels— much like the ones users often see in their Facebook and Instagram feeds.

It is a proven result that with a Facebook Ads campaign spearheaded by carousel ads, they approximately achieved a 16x improvement. You can only view on mobile device top of the Search engine result page (SERP)

Google Gallery Ads

With Google Gallery ads – In addition to the ad’s headline, each individual image is accompanied by a tagline. The headline which redirects people to your landing page remains at the top of the screen as the user swipes through your carousel. You can include a minimum of four images and a maximum of eight, and each tagline has limitations of 70 characters 

Discovery ads are used to accomplish more effectively to communicate the value of your business.

Say for e.g. smartphone users in particular—turn to Google for information. When they  have problems, queries, or desires, they search on Google to learn more about the products and services. Whether you’re a hungover college kid looking for the best breakfast sandwich in town or an overworked business owner searching for an online advertising management software, it’s more than likely that you’re consulting Google for help.

How you will be charged for Discovery Ads?

Advertisers will be charged in two ways:

  • Cost per Click
    Every time when user will click on ads the advertiser will be charged
  • Cost per swipe
    If the user does not click on the headline but swipes through more then 3 images then the advertiser will be charged. If the user clicks on ads and also more then 3 images in that case user will be only charged once.

What are the benefits of Gallery ads?

Whether you’re aiming to drive sales or generate leads , gallery ads are designed to combine search with the creative display

  • The human brain processes imagery 60,000 times faster than text.
  • Consumers are more likely to retain content that incorporates visual imagery.
  • 55% of millennials say visuals are the most important part of shopping on mobile.
  • People recall 80% of what they see against 20% of what they read.

Who can benefit from using Gallery ads

Gallery ads are designed with consumer brands in mind, Both B2C and B2B companies can make effective use of them. Let’s start with B2C. Restaurants, gyms, hotels, car dealers, travel agencies, spas—if you sell something that lends itself naturally to visual images, you should give gallery ads a shot.

imagine you’re in charge of the paid search efforts for a web development company that helps small businesses build landing pages for their ad campaigns. As appealing and intuitive as your UI of the landing page may be, screenshots of it probably won’t make for the most appealing ad. but if you provide representations of the different benefits you provide—better Quality Scores, higher conversion rates, lower CPA—you could go a long way towards communicating the value of your product and branding your business as a friendly resource. So choose this feature wisely

From August 2019, gallery ads are only shown to limited advertisers, right now it is in beta version


 Adapt Gallery ads as soon as it is available, the earlier you use you will have a greater advantage over your competition. Getting early in the process will definitely get you good rewards.