Is Email Marketing Still Effective For Business

With Digital Marketing trends changing frequently, Many people still have questions regarding Email Marketing like:
Should E-mail marketing be included in Digital Marketing strategy for brands?
Do still business needs e-mail marketing?
Is it worth to spend on Email Marketing budgets?

The answer is YES to all this. The email marketing is the oldest form of Marketing and it is not dead, it is still considered to be the most effective way of marketing. Do read how you can succeed for your business by integrating email marketing and why is still important for business.

What is Email Marketing?

Email marketing is an electronic medium through which you can communicate with your targeted audience by sending information through emails regarding your product/services which might be useful to them. Mails are sent to the group of recipients, it is a direct way of communicating with your prospects. Different types of emails which are sent are:

  • Welcome Mail to the newly user who registered to your email id
  • Promotional Mails regarding discounts and offers on products or services
  • Thank you mails on purchasing your products or services
  • Updates and newsletters of the company

    Some Facts that proves that Email Marketing is still effective

    Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company.
    The same study also shows that the buying process happens 3 times faster than in social media.
    According to the Fourth Source website, 92% of internet users have at least one email account.
    People might not access social media too frequent or they might not have social media account but 99% of people will have email ids.
    Also with email marketing we can have direct contact with our customers which is one of the reason it is still effective.

How email marketing works?

The basic steps to run an email marketing campaigns are to take a permission from your customer to send them emails, built a list, segment it, create marketing campaigns choose a email marketing tool which suits your business type and goals and send the emails.

It is very easy for business to send mails to the group of people on regular basis but doing it in a correct way is more important to get most out of it.

Why email marketing is important to the brands/ Business?

Though email marketing is one of the oldest and traditional ways of marketing, it still has a huge benefit and great impact. It is still the most powerful way to connect to people.

It might happen that some people may not have account on social media but they will have email account.

  1. Low Cost Investment – The main advantage of email marketing is that it the low cost investment to the company, Other mediums like print media, TV, advertisements are too much expensive compare to email marketing campaigns. They are very cost effective and its benefits are also too vast.
  2. Measurable – While the companies are running the campaigns, they should have a clear idea of what they are gaining with their marketing campaigns, where they are lacking and what are innovative ways through which they can accomplish their goals. Business should have the clear view of all this. With E-mail marketing tools it becomes easier to measure the success of the campaigns and design strategy accordingly. With email marketing you can measure valuable insights like open rate, bounce rate, engagement with the content, subscriber’s retention. With so many tools email campaigns are highly and easily measurable which can benefit the business to gain their goals.
  3. Integration – Email marketing tools helps to integrate with the CRM, Social Media, web analytics systems. This helps the business to know their customers better and segment accurately based on their profiles. This makes them easier to market their products to the prospects and reach out by crafting messages rightly to the right audiences and maximize the Return on Investment
  4. Helps businesses to generate leads and drives conversions – The main focus of any business is to drive sales. With the email marketing it is easily achievable. You can be constantly in touch of your potential customers through a great content, deliver the information in which your audience is interested, share promotions, events, news updates. This increase engagement of customers with your business and helps business to nurture the relationship with your customers and increase lead generation which in turn helps business to drive more conversions.
  5. Builds strong relationship and brands trust – Through email marketing tools business can communicate at the personalized level. It allows the business to communicate with the individuals feeding personalized information. The personalized data such as purchase history, the interaction with the website can be fetched through the integrations and database and emails can be sent accordingly. Personalization helps to built stronger relationships and it also build trust for the brands. Email offers the most customized marketing solution to the business. 

Success of how email marketing will work for your business:

The email marketing will work best for you if you have taken care of the factor known as CRITICAL

  • Creative – Use a smart layout, this refers to the overall template, design, images, colors and also keep in mind that email are read on mobile too, so make the template user friendly.
  • Relevance – Always customize and personalize your emails and make it relevant to the individuals, do not just send the generalize emails, send it according to the interest and preferences of your customers
  • Incentive – The email should give a clear message to the user – What is in it for me. It should clearly highlight the benefits for the customer   
  • Timing – Time for sending an email, plays a major role. Know which timings works best, it is believed the emails sent in afternoon works well rather than overnight, send the emails accordingly.
  • Integration – Email marketing cannot depend on one channel, Integration with CRM ensures that you know more about your customers and accordingly you can plan your strategy.
  • Copy – While creating an email copy ensure that the tone you are using to communicate, the subject lines, the signature. This is one of the factors to get higher conversions in your business. Do test the different versions before sending the emails.
  • Attributes – the email header is of utmost important, check its attribute like subject line, to/from address, cc, BCC. This can factor into spam if not tested or handled correctly.
  • Landing Pages – Do not link your emails to the landing page, but link it with the most relevant page or offering page on your website. The links in your email should redirect your customer to the same page of what you are offering or giving the information to your customers.

Email marketing still remains the most effective strategy in 2020 when it comes to reach customers directly, attract, retain, update and want to stay loyal for your brand .

Learn the right Email marketing strategies that will definitely lead you to staggering 70% of growth for you business.

15 Ways To Boost Website Traffic Without Paid Ads

As we are aware that for small brands or start ups it might be difficult to advertise all the time, due to limitation in budgets. Hence it is always advisable to rank on the Search Engine Result Page like Google, Yahoo, Bing. It is also applicable to big brands whose advertising spend is good but to rank organically also matters. One of the key success to rank is to have good website traffic organically.

Let us discuss the best ways through which you can boost website traffic without paid Ads.

1. Creative an effective content
There is an old saying of the past several years i.e. the content is king. Your content is what defines your website and get traffic on your sites . The quality of content writing is what represents your website. The uniqueness of your articles and blog posts is what separates you from all of the other sites out there on the internet. Your content should serve the purpose of educating and entertain your users

So what does content look like? The following points should be considered for your contents effectiveness:

  • Length & Format

Earlier of the online world, all it took was a handful of 100-words articles to earn high rankings with the search engines. But today, entire trend is changed & it’s a completely different story.

it’s a good idea to vary the length and format of each piece you create according to the demand.

Always  try to change up the type of content you produce from time to time like try news-driven blog posts, in-depth lists on industry-related topics and one-on-one interviews on PR sites.

  • Convincing Headlines

A headline is one of the most important elements of your content which is attracting to the audience. Since 40 percent of Google News readers scan the headlines without clicking on the articles, you have to encourage them to click your story.

Here are tips to help you come up with a click valuable headline:

  • Insert a number into the headline.
  • Use question-based headlines for your content. Many websites have built reputations using this method, so it will give good benefit.
  • Case study headlines have proven quite effective, especially for specialized services which is successfully urge to audience.
  • Take advantage of various headline tools to generate click friendly headlines and drive traffic towards your content

2. Include Evergreen, Trending, Updates, News Content

Evergreen content remains relevant for a long period of time like How to Use Twitter whereas News content relates to something that recently happened in the world of Technology, science, business and so on. Evergreen content is important for driving long-term results, but news-related pieces are great for generating a quick traffic & engage the audience for a short of span.

The key point  of evergreen content  is that if it is produced correctly in an understandable and entertaining way then it creates long-term viewership. Your viewers will again and again visit your site to read the content. In this way you can retain your existing audiences and maintain the website traffic. It is also very important that you keep your call-to-actions relevant and generate new evergreen, fresh and updated articles on a regular basis.

3. Lists & Infographics

This types of content styles work very well as by having proper list the main points of the content can be highlighted and user can easily understand what all topics are covered in the content. Paragraphs looks boring and user might loose interest in reading your content. Also users don’t read word by word, hence having list is always helpful.
As it is said that picture speaks a worth thousand words, to make your content more appealing you should always use good and relevant infographics.

4 Guest-blogging & Outsourcing

Guest-blogging also known as guest posting is still a popular and effective method for building traffic on your website. It refers to the term where you invite other experts to write on other websites. You can invite the guest blogger write for similar blogs within their industry in order to: Attract traffic back to their website. Boost their domain authority using external links to high-authority domains.

Whether you are personally guest-blogger or you are inviting others to guest-blog on your website, it will lead to links and attract new readers to your website. While you are selecting guest posting opportunities, you have to be careful to publish high-quality, insightful content as well as to only share your content on sites that maintain equally high standards.

Following rules to keep in mind for guest-blog posting:

  • Link to the post from your blog to help it gain visibility.
  • Promote and share it on your social media profiles.
  • Greet the publisher for giving an opportunity you to post as guest.
  • Respond to comments who have commented.

5. Experts Interview

Recording an interview can add more value to your content and give your website more credibility Also, when you publish the interview on your blog, it will likely prompt the source to share it around on other sites like social media and expanding the reach of your writing even further.

6. Get a Responsive Website

Responsive means websites while loading automatically adjusting to the size of the device without truncating any elements. Today, Internet users are surfing the web with their laptops, smart-phones, tablets, iPads so that your website must be responsive to these all types of mobile browsers & open easily. If your website is mobile-friendly, then as per search engine norms you will be eligible to rank, visitors will also open your website and see if it is not responsive they will leave your site leading to more bounce rate which indirectly is a negative factor for ranking the website and may never come back to visit your site. They might find your competitor who has better website.

7. Website loading Speed

Every website should consider when it comes to attracting and retaining visitors. Users don’t have enough time to wait for websites to load. Here is what the stat says:

  • 0.1 Second:  If the website responds instantly, users don’t feel in control anymore and believes they are being manipulated.
  • 1 Second: Experts saying that 1 second is the right amount of time for loading a webpage. Users will notice the minor delay, but maintain their guide of thought and then continue browsing.
  • 10 Seconds: At this point, users will clearly notice the delay, feel they are not in control and will exit the website.

8. A Perfect Design and Professional Website

You are very well aware that website design and layout is very important. What this really means is that visitors have to understand what your website is all about. The other things need to consider that auto play videos, pop-up advertisements, irrelevant ad copy should be elements to avoid in most cases which makes your websites looks Spammy. if you desire to keep your visitors give satisfaction and sense of trust towards your brands. So make your websites like visitor can willingly spend enough on it.

Website design should take into account facts:

  • Photos should be of real people.
  • Photos should contain product details & features.
  • High resolution photos are beneficial.

9. Social Media Campaign

The fact is social media has become an essential part of marketing , create & run social media campaign on Facebook, Twitter, Pinterest, Instagram in order to get good amount of traffic on your sites . Every small or big business website and blog needs to be other there, Liking, sharing and interacting on the major social media outlets that are appropriate for their audiences. Without a detailed social media and general marketing plan that incorporates the following strategies, there’s no way your site is going to get noticed online.

10. Posting on LinkedIn

LinkedIn as just a social network used to find work, connect with other business professionals and show off your credentials. But if you are start to posting content LinkedIn on a weekly basis can seriously improve your website traffic. It also allows you to connect with other professionals in your field & may be get chance to generate good business.

11. Email Marketing

Email marketing is supporting your websites in order to gain new customers and followers have put more of their attention on content marketing and social media marketing at the expense of this traditional form of internet marketing. Though, it is highly an effective tool for B2B business.

12. Participate in Community and various groups in your niche

To show off your ability in your field, make it a point to participate in active comments sections in your field which will present that you are engaging & interest in that field whether through newspaper websites or blogs or social media chats. It would be better to provide a thought-provoking response to the written article or share your contradictory view on the subject at hand.

13. Engage with Your Audience

Maintaining a website, producing content, and managing all the other daily activities, it is definitely get in the way of engaging audience.   Engaging with your audience should be take as much of a business plan as writing articles and performing data infographics & analytics.

14. Host multiple Contests

Hosting a multiple contest can certainly improve traffic, generate new leads, audience engagement and create brand awareness about your products & services. In current trend, there are many contests are hosting on social media platform like Facebook, Twitter, Instagram.

Following mentioned are core contests that all websites should be running at regular interval in order to connect networking as well as audience engagement:

  1. Writing contests
  2. Video contests
  3. Photo contests
  4. Challenge contests
  5. Naming contests
  6. Review contests

15. Conduct Monthly Webinar

You will have to actively promote your event on social media and on your website to attract attendees. It’s also a good idea to post a follow-up video, as well as the webinar itself, just if in case the audience missed it.

Following core steps to get started with regular webinars:

  • Select a subject and choose an optimized headline to assist your site gain footing in the search rankings.
  • Design a landing page specifically created for your webinar.
  • Review your webinar interaction, record it and present your content.
  • Record a one-minute video showing viewers that what things they going to covered from the webinar.

The Content and SEO goes hand in hand when it comes to organic traffic.

Do you want to learn the winning strategies for driving website traffic without Paid Ads, through Content Marketing and SEO. Enroll Now