LMS Settings
Web Analytics
ABOUT THE COURSE
Web Analytics is the most important part when it comes to digital marketing. You cannot afford to miss to do analysis. It gives you a deep insights of length and depth of overall you digital marketing efforts for all the channels like SEO, SEM, Social Media, Email Marketing. It plays a major role to know about your brands success channels
LEARNING OUTCOMES
Learn how you can leverage this tool and measure the performance of all your digital marketing channels, understand, interpret reports and take necessary actions. Learn the skills to plan digital marketing strategies for brands to succeed online with different digital marketing channels.
TOPICS COVERED
✔ Know the power of Web Analytics
✔ Introduction to Google Analytics
✔ Understand the science behind working of Google Analytics
✔ Introduction to configure your websites with Google Analytics
✔ Introduction to different Google Analytics pre built reports
✔ Creating user Dashboard
✔ Creating Segmentation
✔ Enabling Remarketing
✔ Linking Search Console, Email, Google Ads
✔ Tracking custom campaigns
✔ Tracking and understanding various metrics like Bounce Rate, Page session
✔ Setting up Goals and conversions
✔ Creating Experiments
TOOLS YOU WILL LEARN
✔ Google Analytics
✔ Google Optimize
✔ VWO
✔ Hotjar
Know the power of Web Analytics
Introduction to Google Analytics
How Google Analytics works
Understanding Google Analytics account structure
Understanding Google Analytics insights
Starting with Google Analytics
How to set up analytics account
How to add analytics code in website
Creating your own customize Dashboards
Creating your own customize Reports that matters
Understanding bounce & bounce rate
Difference between exit rate & bounce rate
How to reduce bounce rate Understanding goals and conversions
How to setup goals
Understanding different types of goals
How to set up funnels in goals
Importance of funnels
How to integrate Ads and Analytics account
Benefits of integrating Ads & Analytics
Measuring performance of marketing campaigns via Google Analytics
Understanding filters & segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring traffic behavior
Taking corrective actions if required
Remarketing with analytics
Creating expirements and implementing
Assignment Promises
✔ Understand how data can be presented in a storytelling format and share your observations
✔ Set up Google Analytics account to create a measurement model for business/blog
✔ Check and review business’s real-time, audience, acquisition, and behavior report
✔ Get yourself registered on Google Merchandise Store and understand the dashboard
✔ Draw your campaign lifecycle and design a campaign outreach plan based on analytics data
✔ Create A/B Testing and experiments
