Web Analytics
Learn how you can leverage this tool and measure the performance of all your digital marketing channels, understand, and interpret the reports, and take necessary actions. Learn the skills to plan digital marketing strategies for brands to succeed online with different digital marketing channels
Assignment Promises
✔ Understand how data can be presented in a storytelling format and share your observations
✔ Set up Google Analytics account to create a measurement model for business/blog
✔ Check and review business’s real-time, audience, acquisition, and behavior report
✔ Get yourself registered on Google Merchandise Store and understand the dashboard
✔ Draw your campaign lifecycle and design a campaign outreach plan based on analytics data
✔ Create A/B Testing and experiments
