Google Gallery ads are interactive ads that contain a standard text headline and a display URL, it will also show swipeable image carousels— much like the ones users often see in their Facebook and Instagram feeds.
It is a proven result that with a Facebook Ads campaign spearheaded by carousel ads, they approximately achieved a 16x improvement. You can only view on mobile device top of the Search engine result page (SERP)
With Google Gallery ads – In addition to the ad’s headline, each individual image is accompanied by a tagline. The headline which redirects people to your landing page remains at the top of the screen as the user swipes through your carousel. You can include a minimum of four images and a maximum of eight, and each tagline has limitations of 70 characters
Discovery ads are used to accomplish more effectively to communicate the value of your business.
Say for e.g. smartphone users in particular—turn to Google for information. When they have problems, queries, or desires, they search on Google to learn more about the products and services. Whether you’re a hungover college kid looking for the best breakfast sandwich in town or an overworked business owner searching for an online advertising management software, it’s more than likely that you’re consulting Google for help.
How you will be charged for Discovery Ads?
Advertisers will be charged in two ways:
- Cost per Click
Every time when user will click on ads the advertiser will be charged - Cost per swipe
If the user does not click on the headline but swipes through more then 3 images then the advertiser will be charged. If the user clicks on ads and also more then 3 images in that case user will be only charged once.
What are the benefits of Gallery ads?
Whether you’re aiming to drive sales or generate leads , gallery ads are designed to combine search with the creative display
- The human brain processes imagery 60,000 times faster than text.
- Consumers are more likely to retain content that incorporates visual imagery.
- 55% of millennials say visuals are the most important part of shopping on mobile.
- People recall 80% of what they see against 20% of what they read.
Who can benefit from using Gallery ads
Gallery ads are designed with consumer brands in mind, Both B2C and B2B companies can make effective use of them. Let’s start with B2C. Restaurants, gyms, hotels, car dealers, travel agencies, spas—if you sell something that lends itself naturally to visual images, you should give gallery ads a shot.
imagine you’re in charge of the paid search efforts for a web development company that helps small businesses build landing pages for their ad campaigns. As appealing and intuitive as your UI of the landing page may be, screenshots of it probably won’t make for the most appealing ad. but if you provide representations of the different benefits you provide—better Quality Scores, higher conversion rates, lower CPA—you could go a long way towards communicating the value of your product and branding your business as a friendly resource. So choose this feature wisely
From August 2019, gallery ads are only shown to limited advertisers, right now it is in beta version
Conclusion
Adapt Gallery ads as soon as it is available, the earlier you use you will have a greater advantage over your competition. Getting early in the process will definitely get you good rewards.
