Email Marketing

Email Marketing is the oldest form of marketing, even before the era of digital marketing people used to do email marketing. Learn the techniques of how to promote business through email marketing and reach the right target audience. Learn the art of how to convince people to open your emails make them aware of your brand and increase sales

Search Engine Marketing – Google Ads

For every business at some point in time, it becomes a need to do paid promotions for various reasons. Google Ads is the best tool which provides to fulfil your Goals. Learn the skills to increase conversions, get more leads, increase brand awareness traffic, design different promotional strategies required to promote your brands, and design the campaigns ensuring that you are fully benefited from the budget you are spending on your Ads.

Social Media Marketing

Social Media is the most powerful tool that we use for Digital Marketing and it has become of utmost inevitable for all the brands to have their presence on social media channels. Learn the skills to engage your audience by creating awesome content, increase brand awareness, reach, and how to leverage different social media channels by making the brand popular on social media.

Search Engine Optimization

Your audience searches for products, and services on Google which are need of the hour to be visible on the first page of Google for the brands so that people are easily able to know about your brand existence. Learn how to beat the competitor’s presence and protocols by which ethically you can increase your brand/website visibility

WordPress Website & Blog Creation

Learn to create professional websites using WordPress. After completion of this module, you will easily be able to create websites in WordPress. May it be a small portfolio website, business website, or e-commerce website you will get a fair knowledge of creating it. You can create a stunning website for your business or you can take it as a profession by becoming a WordPress Website Developer

Web Analytics

Learn how you can leverage this tool and measure the performance of all your digital marketing channels, understand, and interpret the reports, and take necessary actions. Learn the skills to plan digital marketing strategies for brands to succeed online with different digital marketing channels

Monetizing digital Marketing channels with Adsense

Learn the tips and techniques through which you can monetize and start earning online with your own digital marketing assets like Website, Blogs, YouTube, Mobile Apps, you will also learn all about the policies, approvals preliminary required by you before initiating with AdSense account

Mobile Marketing

70% of the population consumes information through smartphones. Learn different channels where mobile marketing is important including publishing the apps, marketing the apps, measuring the
performance of your app, promoting the mobile apps, showcase the apps at the first position in app stores. Most people view websites through a mobile device, how to make your website mobile-friendly? and to optimize your website and responsive through a mobile device

Media Planning and Buying

ABOUT THE COURSE

Media planning is the process that refers “to buying any Ad space on a web page, through either bidding for the space or buying it directly”.

LEARNING OUTCOMES

Learn how to amplify and reach a broader audience with detailed and most advancing targeting. A step ahead to Social Media and Google Ads.

TOPICS COVERED

✔ Introduction to Media buying and programatic
✔ Factors Supporting Programatic Buying
✔ Characteristic of Programatic Buying
✔ Behind the scenes of programatic Buying – How it works
✔ Players in programatic buying
✔ Introduction to Google Publisher Account
✔ Amplifying your reach through Media Buying

TOOLS YOU WILL LEARN

✔ Google Ads exchange – publisher
✔ Outbrain
✔ Taboola

Lead Generation and Landing Pages Creation

Learners will delve into the intersection of cutting-edge technology and marketing strategy. They’ll master the art of leveraging AI tools to identify, attract, and convert leads effectively. Through hands-on exercises and case studies, they’ll learn to optimize conversion funnels, personalize customer experiences, and maximize ROI using AI-driven insights

How to find Freelancing Opportunities in Digital Marketing

Learn how to grab freelancing projects from different platforms available, and how to start earning by creating great portfolios on freelancing sites.

E-commerce Marketing & Market Place

Learn everything you need to start selling online, create e-commerce websites, Promote and sell through social media, sell on marketplaces, learn how to select the best marketplace platform for your brand and promote your e-commerce website and earn an attractive commission

Content & Inbound Marketing

Learn to create a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Affiliate Marketing

Learn the process of earning a commission by promoting other companies or brand products through Affiliate marketing.

Creating Digital Strategy and Planning

Learn how to build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions and how to execute the strategy.